Alignment Coach &
Transition Mentor.
Amali de Vos is a Sydney-based Alignment Coach and Mentor who helps high-achieving women navigate complex transitions by bridging business strategy with deep subconscious reprogramming. Drawing on forty years of experience, she serves a global clientele from her base in North Narrabeen, providing the nervous system support necessary to move from "force" into an aligned next chapter.
Find Your Way
Trusted By
Professional Credentials
Qualifications & Training
Counselling Diploma
Northern Beaches College
Marketing Diploma
University of Technology Sydney (UTS)
The LifeLine Technique®
Practitioner Training
Business Leadership
- General Manager: Isira (Spiritual Organisation)
- Founder: Nurture House (Education & coaching for parents of neurodiverse children)
- Founder: Richard Strategic Services (with Richard de Vos)
- Brand Manager: Old El Paso & Dairy Promotion Council
Memberships & Authorship
Professional Membership:
International Institute for Complementary Therapists (IICT)
Author:
"Sensitive & Thriving"
Why Alignment Mentorship?
Navigating a profound life transition requires more than just a generic roadmap.
Standard Coaching
- Focuses purely on external, surface-level goals.
- Provides "cookie-cutter" strategies and generic advice.
- Relies on willpower and "forcing" results, leading to burnout.
- Ignores the nervous system and deep subconscious programming.
Mentorship with Amali
- Integrates life, identity, and business into one cohesive path.
- Highly bespoke direction based on your unique archetype.
- Rewires subconscious limits so you move from 'Force' to 'Flow'.
- Clinically trained to regulate the nervous system during stress.
40 Years of Integrated Experience
I don't just teach theory. I bring decades of lived experience from the boardroom, the property market, and the clinical space.
The Corporate Strategist
Executive Leadership & Strategy
My journey began in the fast-paced corporate and business world. From serving as a Brand Manager for major FMCG brands like Old El Paso and the Dairy Promotion Council, to founding Richard Strategic Services and Nurture House (supporting parents of neurodiverse children), and serving as General Manager for a global organisation (Isira), I mastered strategic planning, operational excellence, and leading teams through complex growth phases.
The Practical Builder
Property Entrepreneurship
Parallel to my corporate career, I spent years navigating the dynamic property market. As an active property entrepreneur in the buy, renovate, and sell space, I know intimately what it means to carry heavy financial risk, manage complex contractor projects, and keep a calm, cool head when the stakes are incredibly high.
The Holistic Guide
Counselling & Alignment Mentorship
Realising that conventional "band-aid" business strategies weren't enough to sustain long-term joy, I immersed myself in the science of the mind. Earning my Counselling Diploma and mastering The LifeLine Technique®, I now merge deep subconscious reprogramming with strategic clarity to serve as a holistic Transition Mentor.
Stories of Transformation
"I arrived confused about moving forward on my business goals and left clear about which direction and most importantly with clarity how I would maintain this ongoingly. Amali was masterful and spacious in enabling me to shift how I was relating with my business. Super grateful. Highly recommend!"
Mukti Jarvis
Everyday Love
"Amali’s Business Alignment Coaching has completely transformed how I run my business. She blends deep insight with practical tools that help me get clear, grounded, and aligned fast. Every session leaves me inspired, focused, and leading my business from my true self."
Joyce Ong
Founder, New Heights Media
"Amali’s warm and intuitive nature allowed her to understand exactly where I was at. During our time together, I experienced increased clarity and focus, improved confidence, better personal organisation, and attracted new high-level business opportunities."
Julie S.
Executive Client
Are you standing at the threshold?
"There is a way to move through change without feeling lost or depleted. You do not have to walk the path alone. Let's gently uncover your path forward."
Explore The Pathways