Amali de Vos landscape

Business Strategist & Centring Coach · Published Author

To be you is all you need to be.
There is not one way.
There is your way.

First, we put your work down. Then you find your way back to yourself. Then we build your work around who you actually are.

Amali de Vos

I spent decades doing it the hard way. Then I found mine.

I am a business strategist, coach, and published author. I live and travel Australia with my husband Richard and our dog Ellie. I paint. I play bridge. I work when I want, on my own terms. And I am the happiest, healthiest, most aligned I have ever been.

This was not always the case. For decades I worked the way we are all told to — hard, long, and relentlessly. I built businesses. I climbed corporate ladders. I achieved a great deal. And I paid for it. My health. My joy. My sense of self.

The turning point wasn't dramatic. It was a quiet moment of looking at my life and realising I didn't recognise myself in it. So I stopped pushing and started listening. To my body. To my own voice. To what I actually wanted.

Everything changed. I travel freely. I create without guilt. I work because I love it — not because I need to.

My Own Foundations Work

My own Foundations work is not a tidy, finished story — it's daily. I don't respond to things the way most people do — treatments, suggestions, even food, can affect me differently than they affect someone else. So I've had to learn to take in what others recommend, then test it against my own truth, rather than simply following it. That's not stubbornness — it's survival, and now it's a practice. I manage my blood sugar through understanding exactly what my own body does and doesn't do well with — not a generic diet, my diet. I live with real sensitivity in my nervous system too — high levels of anxiety show up for me at times, and I've learned to notice that early and respond to it with real tools, not push through it. I use a wide toolkit to stay grounded: movement, time in nature, quiet, meditation, breathing, tapping, essential oils, and kinesiology to work on the beliefs underneath it all. Some of what drives this comes from real trauma in my family's history — something I've written about more fully in my book, Sensitive & Thriving — and I continue to understand and manage it, including setting real boundaries around how much I give to others. This is the actual, ongoing practice of Foundations — not a result I reached, but a daily relationship with myself I keep tending.

Now I am here to help you find your way. Not my way — yours. Because there is not one way. There is your way.

Trusted By

The School of Renovating Isira Brand Within Mr Vitamins IICT

To be you is all you need to be.

Most coaching asks you to become someone else — more disciplined, more ambitious, more like the guru. I take the opposite approach.

My entire method is built on the belief that your most authentic self is your greatest asset. When you truly know who you are, aligned action becomes natural. And joyful prosperity follows — not because you forced it, but because it couldn't not.

"There is not one way. There is your way."

The Methodology

The Three Pillars

Everything I do as a mentor is anchored in this three-part pathway. Whether we work together in a diagnostic session, within a collective circle, or in private mentorship, we move through these pillars to ensure your growth is sustainable, authentic, and joyful.

1

Foundations

"Put your work down. Get grounded in who you are."

This is the bedrock. It is about stripping away the "shoulds" to reveal your most authentic self. We focus on emotional healing, brain and body health, and creating a sanctuary where your nervous system can finally rest, clearing the path for your true self to lead.

2

Centring

"Put yourself back in the centre of your life."

Because you have a firm Foundation, Centring becomes easier. We focus on deep listening—hearing your own internal compass with such clarity that the noise of the world becomes secondary. We return to stillness and use active mindset tools to stay aligned with your truth.

3

Expanding

"Expand your work around you — not the other way around."

This is the strategic "Ordered Plan." Once rooted in authenticity, your expansion becomes inevitable. We take inventory of your skills, craft an inspiring vision, and prepare a focused roadmap to take action with absolute ease.

The experience behind the method.

Lived Proof

  • 20+ years coaching and counselling — mindset.
  • Specialising in women at major life transitions.
  • Published author — Sensitive & Thriving (Amazon).
  • Living example of a life built around who I am — travelling, painting, thriving.

Strategic Foundation

  • 30+ years corporate strategy, marketing and project management.
  • Property investor with proven renovation track record.
  • Pioneer in AI for joyful living — an approach nobody else teaches.
  • Deep experience with coaches, therapists, consultants and holistic practitioners.

The Depth Behind The Method

40 Years of Integrated Experience

I don't just teach theory. I bring decades of lived experience from the boardroom, the property market, and the clinical space.

The Corporate Strategist

Executive Leadership & Strategy

My journey began in the fast-paced corporate and business world. From serving as a Brand Manager for major FMCG brands like Old El Paso, to founding Richard Strategic Services and Nurture House, and serving as General Manager for a global organisation (Isira), I mastered strategic planning, operational excellence, and leading teams through complex growth phases.

The Practical Builder

Property Entrepreneurship

Parallel to my corporate career, I spent years navigating the dynamic property market. As an active property entrepreneur in the buy, renovate, and sell space, I know intimately what it means to carry heavy financial risk, manage complex contractor projects, and keep a calm, cool head when the stakes are incredibly high.

The Holistic Guide

Counselling & Alignment Mentorship

Realising that conventional "band-aid" business strategies weren't enough to sustain long-term joy, I immersed myself in the science of the mind. Earning my Counselling Diploma and mastering The LifeLine Technique®, I now merge deep subconscious reprogramming with strategic clarity to serve as a holistic Transition Mentor.

Professional Credentials

Qualifications & Training

  • Counselling Diploma Northern Beaches College